IDEAFEST is an annual creative festival that connects and inspires creative communities to grow, meet, share and be inspired to create real action. In 2017, the team came to us to create a fresh, one of kind branding and creative direction. We came up with the hand gesture to symbolize a personal-hand giving correlated with the conference theme: “Festival of Collaboration” with bright and bold colors to make it stand out and interesting in the public eye.