AIA is one of the biggest insurance company in Indonesia. They came to us to create a health and lifestyle event featuring the brand ambassador, David Beckham. We created a sleek and minimalist manner and translate this creative direction to the booth, installation, and promotional design. We also work together with AIA to construct the message of this event that will inspire the audience to live healthily. We also created a photo filter activation called “What’s Your Why” as one of our communication strategy that invites people to share why they decided to live healthily.