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Introducing IT'S TIME, a collaboration between MAKNA and TIMEX to reevaluate the meaning of time.

Inspired by the iconic dial design from mid century era "The Bullseye", IT'S TIME is a combination of TIMEX's vintage millitary design and MAKNA's modern and Bold spirit which  represented by the black & white color. There's no grey area for MAKNA.

Creative Director : Ernanda Putra

Creative Lead : Timothy Hendrawan

Graphic Designer :

Timothy Hendrawan, Jordy Yohannes, Ernanda Putra

Project Lead : Keenan Pearce, Stephen Oei 

Photography : Kun Anggaresti 

Content Writing : Emma Montez

Client  : The Watch Co & Timex Indonesia

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