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Axe is a man body spray brand that came to us with a wide-ranged brief. Tapping into the Indonesian Independence moment and their message on embracing local talents, we came up with an idea of #HarumkanIndonesia. We created the limited edition packaging for their Independence Day product, creative direction for their collaborative sneakers collection with us and NAH Project, and video series that we collaborate with Indonesia’s talented director Dimas Djayadiningrat.

Creative Director : Ernanda Putra

Creative Lead : Alexander Averil

Graphic Designer : Jordy Yohennes, Alexander Averil

Project Lead : Stephen Oei

Typography & Bottle Design : Jordy Yohannes

Client : AXE Indonesia

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