Creative Director & Lead : Ernanda Putra
Another collaborative project with a local clothing line named 16 Denim Scale. In this project, we designed the key visual for their collection and exhibition design. “The Urban Hustler” collection, showcasing each personality of each individual of Makna Creative to make it personalized and relatable to the audiences.
“The Urban Hustler is the man waking at the crack of dawn to pursue his dreams, it is the girl who pulled an all-nighter preparing for her debut as art scene’s fresh new face, it is your en suite neighbor the passionate writer, the traveler who is hopelessly in love with adventure, the Urban Hustler is you and me. Us and them”.