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Creative Director : Ernanda Putra
BUKALAPAK
/PROJECT INFO
Bukalapak
CLEAR - PAKAI KEPALA DINGIN
Creative Director : Ernanda Putra
Clear, one of the Indonesian top shampoo brands, came to us with a brief for their newest product launch. They were thinking of making something witty and relatable to our everyday lives while the product sells freshness and cool sensation. We come up with an idea of a short video series that tells different conflicts in a newlywed couple and how the character finally clears everything with a cool head. Later it became one of the brand’s successful campaign.
Creative Lead : Timothy Hendrawan
Graphic Designer : Timothy Hendrawan
Project Lead : Keenan Pearce
Video : Dekraft
Client : Clear Indonesia





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